Sublevel Primary logo
The first step to designing this logo was gaining a detailed understanding of the band's identity. Sublevel is an alternative/indie rock group based in Northeast Ohio. They have a modern sound based in synthesis and contemporary textures. Their music explores bold, yet relatable Themes revolving around Romance, Adulthood, and finding one's place in the world.
For this logo, I wanted to create a bold and minimalistic design with subtle wordplay. I started with a clean sans-serif typeface and arranged the name into levels. I then alluded to "sublevel" by adding a bar on top with the text underneath, showing the band name under the surface.
In the end, I believe I made a recognizable brand identity with modern character that reflects the music.
Fine Album Cover
Tools: Adobe lightroom and photoshop
Designing this cover for Sublevel's debut single, "Fine," was a great way to experiment with my photography and vintage degradation. I began by taking a single long exposure image, directing the subject when to turn his head, and having a peer draw the title, "Fine," with a flashlight above the subject's head. The multiple faces captured with long exposure speak to the story of the song, in which the singer is telling a relatable story of navigating a difficult relationship.
Once I had the image, I edited it in Lightroom, coloring the image to match the indie nature of the single. I decided that the song had a purple feel, and used that as the basis for the colors in the photo and band logo. Once the image was edited, i pulled it into Photoshop to add the band logo, grainy texture, and plastic wrapping.
Overall, this was an exciting opportunity to experiment with new photography techniques and art direction for the band. This song now has over 300,000 total streams on streaming platforms.

Midwinter Album Cover
Tools: Adobe Lightroom And adobe photoshop
This cover was created to reflect the ambient and ethereal nature of the single, "midwinter." Starting with an original photograph taken in summertime, I color graded the photo in cool colors and added snow in Photoshop. I carefully added in details such as the footprints and the snow piles on top of objects using a mixture of AI and stock photos. I then drew out the title by hand and filled it with an icy texture. I applied the same fill to the band logo and applied light grain as a final touch.
Overall, this project was a fun challenge, and I certainly grew in my photoshop and storytelling abilities.

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